Curriculum Vitae
Emma Agering

Introduction

Designer and developer who ships complete products, from strategy through design to production code. 20+ years building digital products across AI, SaaS, and media. Deep experience with subscription platforms, content monetization, and the brand storytelling that turns startups into commercial companies.

Serial founder and advisor. I learn fast, solve creatively, and care about craft. LEGO enthusiast and iconographer.

Work Experience

Product Builder & Strategist / Founder, Wishcart

2019–present

Building high-performance digital products using modern serverless architecture (Svelte/SvelteKit, Cloudflare Workers) for startups and as own ventures.

Startup clients:

• Vyou – Multi-device art exploration SaaS (Co-founder)
• VSTD – AI-powered music IP discovery and valuation platform
• Staccs – Streaming SaaS for concerts

Agency client:

• Cloudberry Communications – Building AI-powered solutions and leading AI education initiatives for agency clients. Key project: AI Alfred – a complete conversational AI experience embodying Alfred Nobel. Also delivering data visualization and mapping applications for government and non-profit clients.

Own tools and products:

• Hiasynth – AI-powered synthetic audience research tool enabling real-time conversations with target market representations via web and Discord
• Pico – Photo journal for sharing moments with close friends
• Wishcart – Wishlist management platform, designed and shipped from concept to Product Hunt debut

Expert Executive, Andurance Ventures

2015–2019

Designer, developer, and strategist at London-based seed VC investing in media and publishing startups. Repositioned products stuck in crowded markets, identified unique features worth building around, built prototypes, developed user acquisition strategies, and created brands that helped founders raise and grow.

InPlayer (SaaS paywall and subscription platform): Redesigned the entire platform from the ground up including the audience management system. Built the first algorithms for a churn prediction feature. Shaped the paywall technology with the engineering team. Stepped into the CMO role and helped scale the company from 16 to 85 employees and 65 to 300+ clients (one of North Macedonia’s fastest-growing startups), leading a distributed team across London and Skopje.

Also worked deeply with Cronycle, Intellicore, and Brickchain: defining product direction, shipping MVPs, and shaping go-to-market strategies that helped founders close their next rounds.

Chief Marketing Technologist, Universum

2013–2015

Built the technical marketing infrastructure for the global leader in employer branding: automation, analytics, measurement. Rebranded the company and designed the “Gem,” now Universum’s visual identifier worldwide. Designed and developed the global website (WordPress), improving conversions by 38%. Awarded employee of the month twice: once for "dedication" and once for "sharing".

Strategic Designer / Founder, Basquer Design Agency

2012–2013

Consulted B2B clients on content strategy, SEO, and platform implementations. Built systems to drive qualified traffic and convert complex offers into clear narratives. Clients included Renault Nordic, Svensk Markservice, and Wackes.

Marketing Director, BlockMaster

2009–2012

Designed software UIs used by Kingston Technologies, Giesecke & Devrient, and other leaders in IT security. Led brand and global B2B marketing at one of Sweden’s fastest-growing technology companies (3rd in Deloitte’s Rising Stars; 43rd in EMEA Fast 500, 2011). Early adopter of marketing automation, Marketo’s 3rd customer in the Nordics.

Early Experience & Entrepreneurial Ventures

–2009

• Webmaster, Telenor Sverige – Revitalized the neglected Glocalnet brand and rebuilt the website in-house with a streamlined Ajax-based purchase flow, shifting the channel to handle a majority of sales.
• Founder, Basquer Laptop Bags – Designed product line, managed manufacturing in China, built online store and reseller network. Awarded "promising entrepreneur" grant from VentureLab, Lund University.
• Product Branding Designer, Wackes – Art direction, in-store campaign development, and designed merch for major Swedish brands including Telia, Toyota, Nordea, and Skandia.
• Various own companies – Emmaborn (freelance product design), Byro Holding & Innovations AB (awarded prize in VentureCup Syd 2008), Bunnylove Design HB (graphic design production).
• Non-profit & student leadership – Programme Leaflet Director and Design Officer for LundaKarnevalen 2006; Editor-in-chief of "Nådiga Lundtan" (Student Union paper); Finance Officer for Graduation Committee.

Advisory Roles

• Thalius AI – Deeptech company at the forefront of AI and embeddings
• Oppioo – AI-driven companion app
• ihopa – Subscription-based tool access platform

Talks

Speaker on AI implementation, LLM capabilities, and measurability in marketing, including corporate workshops and industry events.

Education

Lund University School of Economics and Management

2003–2006

Bachelor studies in Business Administration with a major in Accounting & Entrepreneurship.

Lunds Konst & Designskola (Folkuniversitetet)

2004–2005

Theoretical and practical studies in fine arts, design, architecture, and carpentry.

Tech Stack

• Frontend – Svelte / SvelteKit, CSS, HTML, responsive design, animations
• Backend & Infrastructure – Cloudflare Workers, D1, KV, Durable Objects, Workers AI, OAuth, edge deployment
• AI / LLM – Open-source LLMs, OpenAI API, conversational interfaces, multimodal implementations, prompt engineering
• CMS & Data – Sanity.io, headless architecture, Chart.js, data visualization, Mapbox
• Design – Adobe CS (Illustrator, Photoshop, InDesign, and more), UI/UX design, brand guidelines, iconography

What I Build

• Conversational AI applications with LLM APIs
• Real-time data visualization and interactive mapping
• Serverless edge-deployed web applications
• Brand systems (50+ logos) and product interfaces

Languages

• Swedish – Native
• English – Fluent (C2)
• French – Conversational (B2)
• Spanish – Basic (A2)
• Dutch – Beginner (A1)
• German – Beginner (A1)

Other

• Driver's license: B (passenger car)
• Citizenship: Sweden & USA
• Credentials available on request

Contact

Emma Agering

+46 706 707 737

[email protected]

Portfolios / Online Profiles: