full-stack designer
VSTD - discover and invest in musical gems
The way we value IP is about to change. VSTD is a platform that combines deep music industry expertise with cutting-edge AI to identify undervalued musical gems and predict trend trajectories.
vstdmusic.com →Inventing new ways to see value
Some of the most interesting problems are the ones that don't have obvious solutions yet. How do you predict which forgotten song will resurface in cultural relevance? How do you quantify the future worth of musical IP that the market hasn't recognized?
Enter VSTD. The platform connects advanced AI surveillance systems with music industry intelligence to spot patterns invisible to traditional valuation methods. It's part archaeological dig, part crystal ball.
The art of digital excavation
Building something truly new means solving problems piece by piece. The technical architecture runs on Cloudflare Workers with D1 and KV storage, but the real challenge was connecting disparate data sources into a coherent intelligence system. To solve this I built a scraper that works like a digital detective, finding the connections between artist identities across platforms. It was my first ever scraper, so the learning curve was steep.
The platform integrates with a unique AI – a real-time global monitoring system that analyzes vast datasets using proprietary scrapers and normalization methods. This AI identifies patterns across the internet, continuously learning from historical and real-time data to provide clear cultural insights.
Cooking a brand on personal obsessions
The visual identity went through its own archaeological process.
The brand became an excavation of co-founder Fredrik Svalstedt's personal design obsessions – the things that had shaped his aesthetic sense over decades in the music industry. We dug into retro-futurism and neo-minimalistic principles, channeling the precision of classic design with the nostalgia of musical discovery.
It's a brand that's all about taking the old into the future.
Sidenote: You don't always get it right the first time. The first version lasted merely a few months. Looking at it now it's pretty clear that it didn't look like the final product. It was a rough prototype, lacking the polish necessary to build passion in the team.
Palette
Fonts
The future of IP valuation
We're building something that could fundamentally change how the music industry discovers and invests in talent. The intersection of cultural anthropology, data science, and investment strategy continues to reveal new possibilities.
Some stories are still being written...
Want to know more about predicting value in the unmeasurable?
Ask Fredrik Svalstedt.